Saab Demographic



SAAB DEMOGRAPHIC PROFILE

53% of today's Saab 900 owners are male, 47% are female. 64% of today's Saab 9000 owners are male, 36% are female.

63% of 900 owners are between the ages of 25 and 44. 60% of 9000 owners are between the ages of 35 and 54.

The majority of Saab owners earn between $50,000 and $150,000 per year, with close to a third earning over $100,000. The median household income of Saab 900 owners is $81,000, while the median for 9000 owners is $107,000.

Two-thirds of Saab 900 and 9000 owners hold professional or managerial positions.

Saab 900 owners are highly educated. 82% have graduated college, while 32% hold post graduate degrees. 70% of Saab 9000 owners graduated college.

Approximately 70% of all Saab owners are married.

Half of today's Saab owners have dual incomes.


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