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1996 Saab 9000 CSE Press Release



#5447
10/27/95
Message from R. Scott V. Paterson (rsvp@warp.org)
Subject: Press: 96 9000 CSE
==================
LUXURIOUS SAAB 9000 CSE IS INDIVIDUALIST'S CHOICE IN A FIELD OF LOOK-ALIKES

Saab Spirit in Abundant Supply on Turbo or V6-Equipped 9000 CSE

NORCROSS, Ga. -- The 1996 Saab 9000 CSE, rated a "Large Car" for its
spacious interior, exemplifies Saab's intelligent engineering philosophy
and unique design approach. Positioned in price between the Saab 9000 CS
Light Pressure Turbo (LPT) and the top-of-the-line Saab 9000 Aero, the 9000
CSE combines a high level of performance and utility with a full range of
luxurious appointments. In addition, the 9000 CSE brings truly
individualistic style to the appeal equation. Unlike today's generic
competitors, the 9000 CSE proudly proclaims its individualism by
successfully blending a spacious five-door configuration with aerodynamic
lines and a sports sedan demeanor. Whether a buyer chooses the turbocharged
or V6-equipped 1996 Saab 9000 CSE, they're assured of standing out in a sea
of look-alikes.

1996 Interior Emphasizes Convenience. Comfort

For 1996, a pair of cupholders is added to the fold-down armrest in the
rear seat, supplementing the two cupholders in the 9000 CSE's front center
console. Additional storage pockets have been fitted to the 9000's
interior, including a rigid pocket for the car's document organizer located
on the right side of the center console. Front seats have new flexible
storage pockets on their forward edge, plus large pockets on the seat
backs. Also new for 1996 is a vibrant Sky Blue metallic exterior paint
option.

Two Engines Choices are Tailored to Individual Tastes

Whether buyers prefer their power all at once, or over a broad curve, the
Saab 9000 CSE offers engine options for both preferences. Saab's muscular
2.3L turbocharged four-cylinder, rated at 200 hp, or a smooth, strong 3.0L
V6 with an output of 210 hp are both available.

Matched with a five-speed manual transmission or optional four-speed
automatic, the Ecopower 2.3L Turbo engine offers a unique combination of
high performance, low exhaust emissions and low fuel consumption. Key
elements of the Saab Ecopower concept are turbocharging (with intercooler),
award-winning Saab Trionic engine management system, four valves per
cylinder, direct ignition, a preheated oxygen sensor and a catalytic
converter moved closer to the engine to reduce its warm-up time.

Emissions levels of all four Saab Ecopower Turbo engines fall below
California's TLEV (Transitional Low Emission Vehicles) standards. Fuel
economy levels are among the highest in the EPA's "Large Car" class. The
Saab Turbo is an integrated part of the Saab engine, and is engineered for
a long, maintenance-free life.

The light and compact 3.0L V6, available only with a four-speed automatic
transmission, features four overhead cams, 24 valves and a unique,
Saab-designed three-stage Variable Intake Manifold (VIM) as an effective
way of providing high air intake volume at all engine speeds. A lower final
drive ratio for 1996 contributes to better acceleration and passing
ability.

Electronic traction control (TCS) is standard equipment on the 3.0L V6. A
dashboard-mounted on/off switch allows the driver to deactivate TCS when
some wheelspin may be desirable, such as while driving through deep snow.
Standard tires with the V6 are 195/65 VR-15 low-rolling resistance
all-season Michelin tires.

Stylish new three-spoke alloy wheels and high-performance Michelin tires
are standard with both the Turbo engine or the V6. Tires are 205/50 VR-15
with the Turbo package, which also includes a rear spoiler and a turbo
boost gauge in the instrument panel.

Owner Comfort and Convenience is Hallmark of Every Saab

Long standard equipment lists are a tradition at Saab, and the 1996 Saab
9000 CSE offers the highest level of luxury appointments available. The
elegant cabin pampers occupants with leather upholstery, heated front seats
with three-position memory for the driver, electrostatic cabin air filter,
Automatic Climate Control (ACC), a power tilVsliding glass sunroof and
polished California burl walnut dashboard trim. The stereo is a 1 50-watt
AM/AM/cassette/CD player system developed and tuned exclusively for Saab by
renowned high-fidelity experts Harman/Kardon. With 10 speakers placed
strategically throughout the cabin, sound reproduction is nothing less than
superb. The system also features a dedicated Weather Band channel and a
removable key pad and individual security code for theft prevention. A
remote control unit locks or unlocks the doors and digitally arms or
disarms an engine-immobilizing alarm system.

While Saab owners appreciate this high amenity level, they also demand
everyday utility in a vehicle. The five-door Saab 9000 CSE meets a variety
of practical requirements with its hatchback design and enormous carrying
capacity. Its trunk holds 23.5 cubic feet of luggage, easily more generous
than most other cars in its class. When an owner needs to transport truly
large cargo, the Saab 9000's rear seat folds down to expand hauling
capacity to a minivan-like 56.4 cubic feet.

Safe by Design

A long list of standard safety features applies to every Saab model,
including the 9000 CSE. Active and passive safety is provided by dual
airbags, front safety belt pretensioners, anti-lock brakes (ABS),
self-restoring 5-mph bumpers and sturdy safety cage body construction with
integral side impact protection and front and rear crumple zones. The Saab
9000 has been named Sweden's "Safest Car" continuously since 1990 by
Folksam, Sweden's largest insurance company. In addition, the Highway Loss
Data Institute (HLDI) has rated the Saab 9000 "substantially better than
average" for injury loss in its size class.

1996 Color Choices and Warranty

Complementing the new -for-1996 Sky Blue metallic are Black, Citrin Beige,
Scarabe Green and Ruby Red. Interior colors for the standard leather
upholstery are Light Gray, Sand Beige or Charcoal.

Warranty protection for all 1996 Saabs includes four-year/50,000-mile
bumper- to-bumper coverage, including 24-hour roadside assistance and free
5,000-mile first maintenance. Perforation coverage extends for six years
with no mileage limit.
==================
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