SAAB GOES TO THE EXTREME - ON THE BIG SCREEN
Saab Cars USA is worldwide exclusive sponsor of new large format (IMAX type) adventure sports film
Norcross, GA - Saab Cars USA is the worldwide presenting sponsor of the giant screen adventure Extreme-Filmed With IMAX¨ Cameras. The film features the best athletes in the world as they challenge the most intimidating forces of nature, in some of the world's most remote and extreme places.
Skiing and snowboarding perilous untouched mountain peaks; climbing vertical frozen waterfalls and magnificent red-rock spires; surfing this century's largest waves and windsurfing El Nino strength winds, Extreme will make audiences part of the action like never before. Viewers will feel like they're personally experiencing these extreme sports adventures, courtesy of the unique IMAX¨ camera filming process. All footage is shot on 15/70 mm film, with a negative ten times the size of traditional 35 mm film. Images are then projected with crystal clarity onto eight-story high screens.
"Saab owners aren't the type of people who sit on the couch all weekend - they love action, adventure and the outdoors, which made this sponsorship opportunity almost a Ômust-do' for us," said Sal Gatbonton, promotions manager, Saab Cars USA, Inc. "Extreme is all about pushing the envelope when it comes to performance and control of potentially dangerous situations--and that's very much the backbone of our product philosophy."
As the presenting sponsor, Saab has also introduced a line of Extreme merchandise through its accessory program, including CDs, videos, logo wear and more. All merchandise will be available through Saab's U.S. dealers, or can be ordered online at www.saabcatalog.com.
Saab Cars USA, Inc., headquartered in Norcross, Georgia, is a wholly owned subsidiary of Saab Automobile AB, Trollhattan, Sweden. For the latest available information on Extreme, visit the Extreme web site at www.extreme70mmfilm.com.
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