Saab Automobile is adopting a new corporate symbol. The new symbol has been designed to visualize more clearly the values that lie in the brand name, and is an evolution of the earlier symbol dating back to the mid-1980s.

The new Saab symbol consists of a navy blue circular plate with a gold-crowned, red griffin head, below which the name 'SAAB' appears in silver.

The original corporate symbol was designed in 1984 by the artist Carl Fredrik Reuterswärd and was the Group symbol for the then Saab-Scania Group. This has now been refined to reflect more clearly the strengthening Saab brand name and a model range which is the most competitive ever produced by Saab.

The new Saab Automobile corporate symbol will come into use on 14 August, and will then feature on all new Saab cars.

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