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Peper Named Vice President of Sales


Saab Names Edward J. Peper, Jr. Vice President of Sales

Norcross, Ga. - Ed Peper has been named Vice President of Sales for Saab Cars USA, Inc., the U.S. importer and distributor of Saab 9-5 and 9-3 automobiles, parts and accessories.

In this capacity, Peper will be responsible for the management of Saab's vehicle sales and distribution and the achievement of Saab's annual new car sales objectives. This position is extremely critical to ensuring the continued growth of the Saab brand in the U.S. Under Peper's direction, the Regional teams, Retail Network Development (RND), Distribution, and Sales Operations teams will implement Saab's sales strategies, and will prepare the company for the arrival of a revamped product portfolio. Peper reports to Debra Kelly-Ennis, President and COO of Saab Cars USA, Inc.

"Ed is a strong leader and motivator, has extensive experience in the luxury sector of the industry, has a proven track record for consistently growing sales and market share throughout his career and is very well respected by the dealers that have worked with him. He is the perfect person to help us achieve our aggressive growth targets of breaking through 40,000 units in the U.S. for 2003," said Debra Kelly-Ennis.

Prior to this promotion, Peper was General Motors' Northeast Regional Sales Manager for Pontiac, Buick and GMC. Having begun his career with GM in 1984, Peper has nearly 15 years of luxury brand experience with Cadillac and has held several positions of progressively increasing responsibility in which he has consistently achieved sales growth success. Peper holds a Master of Business Administration degree from the University of Chicago Graduate School of Business and a Bachelor of Arts degree in English with a minor in Business Administration from Hillsdale College in Michigan.

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