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Saab Executive Advancements


Saab Further Strengthens Global Competitiveness With Two Significant Executive Advancements

Norcross, Ga. - Two significant executive changes at Saab Automobile AB and Saab Cars USA, Inc. will further strengthen Saab's global business competitiveness.

Hans Krondahl Named Global Market Director, NSO for Saab Automobile AB

Hans Krondahl has been named global market director, NSO (National Sales Organizations) at Saab Automobile AB, reporting to Jan Ake Jonsson, vice president of sales and marketing. Krondahl will have the direct sales and marketing responsibility for approximately 40 countries in Europe, Eastern Europe, Asia Pacific, Middle East, Latin America and South Africa, which have privately owned Saab distributorships. Krondahl will assume responsibilities in this new assignment on July 1, 2003.

Since August 2001, Krondahl has been the vice president of marketing for Saab Cars USA, Inc., responsible for product planning and the strategic and operational planning for marketing Saab automobiles throughout the U.S.

"Hans has been a highly valued member of our executive team here at Saab Cars USA. He has made numerous contributions in the two years he's been with us here in the U.S.," said Debra Kelly-Ennis, president and COO of Saab Cars USA, Inc. "We will miss his high energy and strong desire to succeed, but are thrilled to see him taking on a role of even greater responsibility and significance to Saab's global growth."

Before coming to Saab and beginning his foreign service assignment at Saab Cars USA, Krondahl was president of Semcon Sweden AB, a consulting firm based in Gothenburg, Sweden. Prior to taking the helm at Semcon, Krondahl worked in marketing for Volvo Cars, ultimately serving as the vice president of global marketing. Before joining Volvo, Krondahl headed an international advertising agency of which he was a founding partner.

Krondahl's education background includes an undergraduate degree in mechanical engineering as well as a graduate degree in business administration and marketing. Krondahl will relocate to Gothenburg, Sweden with his wife and two children.

Jon Brancheau Named Vice President of Marketing for Saab Cars USA, Inc.

Jon Brancheau has been named vice president of marketing for Saab Cars USA, Inc., the U.S. importer and distributor of Saab 9-5 and Saab 9-3 automobiles.

In this role, Brancheau will direct all activities related to product planning, brand management, pricing, advertising, sales promotion, market research, and customer relationship management to market Saab automobiles throughout the United States. Brancheau will begin his position at Saab on June 1, 2003 and will report directly to Debra Kelly-Ennis, president and COO of Saab Cars USA, Inc.

"Jon has demonstrated strong leadership and brings to Saab extensive experience in the luxury sector of the industry. Most of his 19 years of experience with GM have been spent with Cadillac. With new product on our horizon, he is the perfect addition to our team to help us achieve our aggressive growth targets of breaking through 40,000 units in the U.S. in 2003 and continuing double-digit percentage increase volume growth for the coming years," said Debra Kelly-Ennis.

Since March 2001, Brancheau has been the director of brand marketing for GM Service & Parts Operations (SPO) and is responsible for the development of brand strategies, advertising, sales promotion and event marketing related sponsorships for the GM Goodwrench, GM Parts and ACDelco brands.

Brancheau began his General Motors career in 1984 with Cadillac Motor Car Division's financial staff, before transitioning to Cadillac's sales and service organization as an area supervisor in dealer development.

Following a district service manager assignment in Cadillac's Midwest region, Brancheau became the district service manager in New York's boroughs. He became district sales manager for New York City and northern N.J. in 1992, and a year later, was named dealer operations manager, Northeast region to focus on the launch of the Cadillac Standards for Excellence process and dealer business planning.

Brancheau earned the position of national incentives manager, marketing services in 1994 then moved to assistant regional sales and service manager for Cadillac's Central region. In 1997, he was appointed advertising manager for Cadillac's Seville and Eldorado and later named assistant brand manager marketing for the development of the 2000 model DeVille launch.

Brancheau joined Chevrolet's marketing team in 1999 to help launch the 2000 Chevy Silverado and in June 2000, was appointed brand manager for the Oldsmobile Silhouette.

Brancheau holds a bachelor's degree in finance from Western Michigan University, Kalamazoo, Michigan.

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