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Steve Shannon Replaces Jay Spenchian as Saab Automobile USA General Manager


Detroit - Steve Shannon has been named general manager, Saab Automobile USA. He replaces Jay Spenchian, who has been appointed executive director, GM Vehicle Sales, Service and Marketing strategy and revenue management. Both appointments are effective immediately.

Shannon, 47, joined General Motors in 1982 and has held positions in field sales, marketing and product planning in both the United States and Europe. His most recent position was general manager of Buick. Starting in April 2005, he oversaw the launch of an array of critical new Buick products such as the Lucerne sedan and the Enclave crossover.

Prior to his role at Buick, Shannon had been the Executive Director of Marketing Services for GM's Vehicle Sales, Service and Marketing organization since 2000. There, he was responsible for supporting GM's marketing divisions and the field sales organization for auto shows, dealer business meetings, creative services, vehicle event coordination and GM racing.

From 1997 until 2000, Shannon lived and worked in Europe as the Executive Director for General Motors Europe Marketing Services.

Steve Shannon earned a Bachelor of Arts degree from Harvard College in 1982 and a Master's of Business Administration from the Columbia Graduate School of Business in 1986. He is married to wife Cindy, has three kids and resides in Bloomfield Hills, Mich.

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