Re: new SAAB tv commercial sneak preview - Saab 9-5 Bulletin Board - Saabnet.com
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Re: new SAAB tv commercial sneak preview
Posted by Purple (more from Purple) on Tue, 15 Jan 2002 15:07:25
In Reply to: new SAAB tv commercial sneak preview, Bret, Tue, 15 Jan 2002 14:39:09
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Saw the commercial yesterday morning, here in Los Angeles.
Lots of shots of MY CAR (it was a steel gray wagon--though I have the 2001...)!
It has lots of cuts--back and forth between the parasailor and the wagon from all angles. (Wagon is zooming down what I seem to remember as a dirt road towing the parasailor behind him.)
Point is, the parasailor is talking to the driver via walkie talkie, trying to get the driver to let him have "his turn" at DRIVING. (As if driving the Saab SportWagon were more exiting than para-sailing.)
Not sure what I think. Ad would seem to be directed at men. The wagon looks cool and the outdoor activity angle is almost reminiscent of an XTERRA ad.
And I'm confused, I bought the 2001 WAGON--suddenly the 2002 is a SPORTWAGON?! This is a new angle for Saab (Kinda like the Volvo V70T5 ad where the guys is driving his kids around town real fast) hmm...
posted by 216.244.2...
Posts in this Thread:
- new SAAB tv commercial sneak preview, Bret, Tue, 15 Jan 2002 14:39:09
- Re: SAAB Commercial Not Perfect, but..................., Saabee, Tue, 15 Jan 2002 17:23:12
- Saw the ad on TV a couple of times...cute..but..., TKC, Tue, 15 Jan 2002 15:58:11
- Re: new SAAB tv commercial sneak preview, Ron H, Tue, 15 Jan 2002 15:27:10
- Re: new SAAB tv commercial sneak preview, Purple, Tue, 15 Jan 2002 15:07:25 <-- Viewing This Message
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