In Reply to: This cynic is optimistic on Saab....., MI-Roger [Profile/Gallery] , Fri, 9 Jan 2009 09:17:13

I doubt SAAB expanding its lineup would help its survival for now. That is exactly why GM is going down....basically shotgun approach with no product/ brand focus. If Pontiac brand is to appeal its sportier aspects, why do they need Minivan, which is essentially the same car as Chevy anyway??? Too many nameplates out of the same platform with different skin, driven by more marketing BS and they can only fool so much people.....

What SAAB needs is one model to re-establish its heritage and marque, being lost due to too much GM blood. I think more and more long-time SAAB loyalists here are losing interest with newer SAAB models, including myself. I do not care for post-05 9-5, not mentioning any 93's after the hatchback was axed. I think this is where SAAB needs to focus...how to re-connect with loyalists, before trying to capture new buyers.

Look what happened to Porsche about a decade ago. They were near death, then came up with the Boxter, representing modern version of its one of historical milestone car 550 spyder from 50's, to turn it all around. From there until a few years back, they basically had only two models, 911 and Boxter, good enough to get back on their feet and strengthen its financial stability. Now they got Cayenne SUV, Cayman, and coming up with 4-door sedan Panamera. Porsche never lost focus on who they are and where they came from to keep its loyalists. SAAB can learn a lot from this.

I still remember true excitement and satisfaction owning my first SAAB 900 hatch, and no chance that I get the same feeling at the SAAB showroom today.....I am planning to keep my 03 95 SW for very long time, and maybe add another 04-05 to the family, hoping SAAB to come back as who they really should be, hopefully in near future. And I am optimistic.

posted by 76.226.235...

• The end of Saab, Gabriel, Fri, 9 Jan 2009 07:47:21
  • Too many cars in the marketplace..., bill h., Sat, 10 Jan 2009 10:20:31
    • Yep, B Millar , Sat, 10 Jan 2009 10:57:01
      • He's talking about # of car models in the market......, Kurt, Sat, 10 Jan 2009 11:38:17
    • Exactly my point.....at least I'm not alone. nm, Kurt, Sat, 10 Jan 2009 10:36:51
  • Re: The end of Saab, yaofeng, Fri, 9 Jan 2009 09:42:21
  • This cynic is optimistic on Saab....., MI-Roger , Fri, 9 Jan 2009 09:17:13
    • Re: This cynic is optimistic on Saab....., Kurt, Sat, 10 Jan 2009 08:40:59 <-- Viewing This Message
      • full agreement..., James, Sun, 11 Jan 2009 13:29:17
    • Re: This cynic is optimistic on Saab....., tonystarks, Fri, 9 Jan 2009 15:57:21
    • I am staying optimistic too..., B Millar , Fri, 9 Jan 2009 09:30:34
  • Re: The end of Saab, RobsSaab, Fri, 9 Jan 2009 08:18:00
    • Oh man., B Millar , Fri, 9 Jan 2009 18:10:01
    • Yeah- fun to make them get smaller in the mirror! nm, TonyJ , Fri, 9 Jan 2009 16:15:18
  • Re: The end of Saab, gghh, Fri, 9 Jan 2009 08:12:56
    • Re: The end of Saab, KevinM, Fri, 9 Jan 2009 08:39:53

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