Yes but what is Saab's image from them? - Saab 9-5 Bulletin Board - Saabnet.com
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Yes but what is Saab's image from them?
Posted by David G. Mills (more from David G. Mills) on Sun, 3 Mar 2002 18:06:02
In Reply to: saab tv commercials, ron, Thu, 28 Feb 2002 08:06:01
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Once again, I see no clear image for Saab. If you were in the market for a car, how would you know from the commercials you might like Saab other than the design of the car. Volvo has its safety image, BMW performance, Mercedes luxury, but what is the essence of a Saab? To me Saab is the best all around, doing more things well than any of its competitors. I wish they would get that point across. And Saab is so sheepish about it's safety record where it is second to none. What good are more commercials if you don't get across a point?
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