Agreed.....why not lower the list price permanently... - Saab 9-5 Bulletin Board - Saabnet.com
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Agreed.....why not lower the list price permanently...
Posted by pursang (more from pursang) on Thu, 26 Sep 2002 13:32:20
In Reply to: WRONG! Discounts destroy a brand..., Brian, Thu, 26 Sep 2002 12:58:49
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Why not price it closer to the seemingly constant discounted price? The MSRP would then be closer to the actual selling point and the resale statistics as a % of MSRP would make the brand appear to hold its value better, ala BMW.
Let BMW have the high priced high ground, a more reasonable MSRP might attract more buyers in the long run, using current value/performance and "holds its value" as the marketing hook.
When you compete only on price, your only weapon its discounting and you can only do that so long before you are losing money.
posted by 208.212.2...
Posts in this Thread:
- Negative reactions to 9-5? No Way!, Tim K., Thu, 26 Sep 2002 02:29:58
- Re: Negative reactions to 9-5? No Way!, Jon in Chicago, Fri, 27 Sep 2002 10:17:22
- Discounts mean Brand Building, Robp, Thu, 26 Sep 2002 11:40:09
- Re: Discounts mean Brand Building, K.W., Thu, 26 Sep 2002 18:52:32
- Re: Discounts mean Brand Building, Jax, Thu, 26 Sep 2002 13:09:02
- WRONG! Discounts destroy a brand..., Brian, Thu, 26 Sep 2002 12:58:49
- Re: WRONG! Discounts destroy a brand..., jo, Thu, 26 Sep 2002 18:17:29
- Re: WRONG! Discounts destroy a brand..., TG, Thu, 26 Sep 2002 13:44:35
- Agreed.....why not lower the list price permanently..., pursang, Thu, 26 Sep 2002 13:32:20 <-- Viewing This Message
- Re: WRONG! Discounts destroy a brand..., bRAD, Thu, 26 Sep 2002 13:12:01
- I am not sure why..., Hammer, Thu, 26 Sep 2002 10:49:25
- Same thing happened at BMW, compaqted, Thu, 26 Sep 2002 10:47:27
- Re: Negative reactions to 9-5? No Way!, bRAD, Thu, 26 Sep 2002 10:28:19
- Unfortunately, this kind of behavior..., b.flippo, Thu, 26 Sep 2002 10:07:05
- Re: Negative reactions to 9-5? No Way!, PeteSaab, Thu, 26 Sep 2002 09:06:47
- Re: Negative reactions to 9-5? No Way!, Rick, Thu, 26 Sep 2002 08:06:18
- Re: Negative reactions to 9-5? No Way!, Lou, Thu, 26 Sep 2002 07:29:12
- Heh I heard something similar, AdamB , Thu, 26 Sep 2002 03:05:10
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