Re: 2002 Incentives. - Saab NG900 & OG9-3 Bulletin Board - Saabnet.com
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Re: 2002 Incentives.
Posted by Jay (more from Jay) on Sun, 31 Mar 2002 00:47:37
In Reply to: 2002 Incentives., brian@saabcenter.com, Sat, 30 Mar 2002 12:28:42
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Brian,
Like everyone else here, I'm all for dealer's making a fair profit. Aside from grocery stores, who else makes under 10% gross profit? Owch!
BUT, Saab keeps playing pricing games---throw lots of incentives in (from the marketing side) to drive the overall top line. Depending on the time of day, the incentives jump around. Today, it was $4,500 cash on an SE plus $500 (for buying before April 1st). An unscrupulous dealer could easily double or triple his profit on a car.
The tragedy for Saab is that the resale market fully incorporates the discounts into residuals. I think it's called getting ******* coming and going.
Nothing creates more problems than a lack of information. Informed customers are happy and loyal customers. Or maybe we want to keep the reputation of having one of the worst dealer networks in the US?
posted by 168.191.10...
Posts in this Thread:
- New 9-3: $22,464, Jay, Fri, 29 Mar 2002 21:24:54
- What are you waiting for?? BUY IT, chirs, Sat, 30 Mar 2002 21:09:09
- 2002 Incentives., brian@saabcenter.com, Sat, 30 Mar 2002 12:28:42
- Re: 2002 Incentives - $3000/$4000/$4500?, Alan, Sun, 31 Mar 2002 21:47:22
- Re: 2002 Incentives., Jay, Sun, 31 Mar 2002 00:47:37 <-- Viewing This Message
- Hey brian..., pat, Sat, 30 Mar 2002 18:20:15
- Re: 2002 Incentives., David G. Mills, Sat, 30 Mar 2002 12:52:37
- This is published history, daver, Sat, 30 Mar 2002 00:34:06
- Apologies! New 9-3: $21,464, Jay, Fri, 29 Mar 2002 21:35:22
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