News article below.

This strikes me as a good public relations move for GM, which will probably get lead stories on TV news tonight and daily newspapers tommorrow. But if the extent of the discount is "3 to 4 percent below invoice price" then it is worth less than the $2500 rebates they have been offering on trucks for some time now, and it is worth a WHOLE lot less than the now-customary $8000-10000 discounts on year end SAABs.

I hope GM moves some cars and trucks, but I don't see this doing it.

BTW it remains my opinion that GM misses out on a lot of SAAB sales by placing the MSRP so far above street price. I guess the theory behind this is "prestige," but anyone who is serious about buying a SAAB can quickly discover the true street price. But a lot of casual shoppers never get serious about SAAN because they see the list price in the 40s -- and now, for convertibles, in the 50s!! -- and they just move on. If the 9-5 Aero were just priced in the mid thirties in the first place instead of the mid-40s, they might sell a lot more of them. JMHO and I know that management does not agree.

Again, I hope they sell some cars and trucks. For GM to hurt so badly is not good for us as customers.

NEW YORK (CNN/Money) - General Motors could raise the incentive to the general public in line with the discounts it offers its own employees, according to a published report.

The discounts GM is offering in June are due to be released Wednesday. The Detroit Free Press reported recently that due to continued weak sales and growing dealer inventories, the savings offers will match what GM already offers its own employees.

GM employee discounts vary by the model, but can range from 3 to 4 percent below invoice price, according to the Wall Street Journal. That would mean thousands more in savings for buyers beyond current incentives.

GM has seen falling sales and market share in recent months. Especially since Sept. 11, it has been a leader in offering attractive incentives, such as zero-interest financing and other cash-back offers, as a way of supporting sales.

But those discounts have cut into margins on the most profitable vehicles, leaving the world's No. 1 automaker to report a steep loss in the first quarter.

• GM Employee Price for Everyone - just announced!, Mark, Wed, 1 Jun 2005 09:15:53
  • Nothing on the saabusa website about it., RMinNJ, Fri, 3 Jun 2005 10:13:39
    • Lower left hand corner of main page, Geoff, Fri, 3 Jun 2005 10:48:44
  • Great deal, BUT...., Hood, Thu, 2 Jun 2005 11:06:49
  • Wow, you guys are lucky. :-) (nm), AdamB , Thu, 2 Jun 2005 05:46:09
  • Can it be combined with lease-end "pull ahead"? n/m, Geoff, Wed, 1 Jun 2005 15:43:12
    • pull ahead to GM emp price , yes, Mark, Thu, 2 Jun 2005 07:16:36
      • Definitive info on incentives?, Geoff, Thu, 2 Jun 2005 07:21:45
        • Geoff- your wife can pull ahead now!, Mark, Fri, 3 Jun 2005 07:14:57
  • 9-2 pricing bulk-emailed by dealer, Rafe, Wed, 1 Jun 2005 15:35:55
    • Re: 9-2 pricing bulk-emailed by dealer, Dan , Wed, 1 Jun 2005 17:28:05
    • Employee Employee Price < Consumer "Employee" Price?, Rafe, Wed, 1 Jun 2005 17:27:00
      • emp cash and hot button GONE , nm, Mark, Thu, 2 Jun 2005 07:19:04
      • Did you put in the Saab Loyalty incentive too?, Scott Paterson , Wed, 1 Jun 2005 23:49:35
        • Re: Did you put in the Saab Loyalty incentive too?, Rafe, Thu, 2 Jun 2005 04:56:37
          • Saab shows no incentives (link), Nathan Work, Thu, 2 Jun 2005 06:28:17
            • Re: Saab shows no incentives (link), sallye, Thu, 2 Jun 2005 07:40:37
      • Re: Employee Employee Price < Consumer "Employee" Price?, Nathan Work, Wed, 1 Jun 2005 23:36:34
        • Re: Employee Employee Price < Consumer "Employee" Price, Ted, Thu, 2 Jun 2005 04:41:00
          • Re: Employee Employee Price < Consumer "Employee" Price, Nathan Work, Thu, 2 Jun 2005 06:02:49
            • Oh, sorry, it's a new PDF...thanks! n/m, Nathan Work, Thu, 2 Jun 2005 06:03:34
  • Re: GM Employee Price for Everyone - just announced!, Nathan Work, Wed, 1 Jun 2005 14:33:36
  • Unbelievable, but true......plus all incentives, Mike Lynch , Wed, 1 Jun 2005 13:12:26
    • Mike, What are the incentives if you buy?, TonyM, Wed, 1 Jun 2005 17:27:55
  • But bargain anyway, Ari , Wed, 1 Jun 2005 13:08:28
    • True with supplier, but the deal is in fact employee..., Mike Lynch , Wed, 1 Jun 2005 15:12:20
  • Are rebates available too?, TonyM, Wed, 1 Jun 2005 11:45:33
    • Re: Are rebates available too?, Kathy, Wed, 1 Jun 2005 15:41:54
    • GM Employee Price - all rebates, Mark, Wed, 1 Jun 2005 12:58:40
  • is this available in Canada? NM, Canadian_Saab, Wed, 1 Jun 2005 11:23:52
    • might have to cross the boarder!, Mark, Wed, 1 Jun 2005 12:59:16
  • How'd this work towards a 9-7x? n/m, StefM, Wed, 1 Jun 2005 11:08:55
    • I just called all the GMS ppl I turned down on the 9-7, Mark, Wed, 1 Jun 2005 12:59:55
  • Re: GM Employee Price for Everyone/SAAB pricing policy, Rafe, Wed, 1 Jun 2005 10:18:22 <-- Viewing This Message
  • Re: GM Employee Price for Everyone - just announced!, Nathan Work, Wed, 1 Jun 2005 09:30:45
    • Latest News always reported on SAABnet.com !, Mark, Wed, 1 Jun 2005 09:38:31

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