Re: Henderson, GM, Sweden - Saab General Bulletin Board - Saabnet.com
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Re: Henderson, GM, Sweden
Posted by Noel (more from Noel) on Thu, 12 Jan 2006 12:58:45
In Reply to: Re: Henderson, GM, Sweden, dboone, Wed, 11 Jan 2006 16:06:06
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Saab is an upscale Euro brand, but not premium. Nothing wrong with that.
I like your idea of a more basic performance model. I think that could open up the brand to new buyers. I also wonder if there is a market for a mid-range car without all the upscale stuff. Like a 9-3 with cloth, fewer upscale things, less options, and priced accordingly.
I remember our '84 C900 base model: cloth seats, manual windows, steel wheels, no sunroof, etc. But it was a real Saab and we had it until last year. When new it was price competitive with an Accord or Camry. At the time, Saab even promoted their 900 and 900s cars as having the same core values as the 900T, just for less money.
But GM is stuck with corporate think and the NIH syndrome, so I question whether they can regroup effectively.
posted by 24.52.16...
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