Re: Driving capabilites don't sell cars - Saab General Bulletin Board - Saabnet.com
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Re: Driving capabilites don't sell cars
Posted by Noel [Email] (more from Noel) on Mon, 13 Apr 2009 08:40:51
In Reply to: Driving capabilites don't sell cars, Bill Homer [Profile/Gallery]
, Mon, 13 Apr 2009 06:33:34
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you forget the other big selling point: IMAGE.
Many people think of a car as a way of showing they are successful, important, powerful, influential, environmentally conscious, practical, masculine, etc., etc.
Despite all the attributes of a Saab (performance, economy, safety, practicality, durability, comfort) that would be meaningful to many potential buyers, Saab's marketing hasn't done anything to differentiate the brand from any other make in years, which is one of the reasons Saab sales have continued to decline. The cars are fine and offer a real alternative to other makes, but are poorly marketed, and the real world pricing is out of line with competing makes. Thank you, GM.
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