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the solution is "easy"...
Posted by James [Email] (more from James) on Sun, 15 Nov 2009 05:53:01
In Reply to: Re: One wonders what the criteria are, TG, Sat, 14 Nov 2009 15:55:11
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A reduced dealer network is a pain in the neck for non-urban owners. Turns off a segment of the market (but probably small compared to sales in major urban centers).
Solution? Go back to making the cars simple + *easy* to service. Sure lots of electronics are "needed" these days but at least make it less proprietary + easy for normal mechanics to access (no high annual fees to link up to Sweden)... make warranty claims easy... make parts widely accessible either through an existing network (eg GM, NAPA, whatever) or fast shipping direct from a national depot (or dealer)... Then the rural customer can buy the car in an urban center, service it locally, and have a good ownership experience.
James...
posted by 69.63.52...
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