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Re: JD Powers
Posted by Noel [Email] (more from Noel) on Fri, 4 Mar 2011 06:46:47
In Reply to: JD Powers Survey / Waste of Time, EGD [Profile/Gallery]
, Fri, 4 Mar 2011 04:43:06
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JD Powers used to be a respected source of research data, especially on cars. But that was 20+ years ago. I've met J.D. himself and talked with him, as I used to do automotive research in a past life. JD was a competitor and we knew some of the same people.
About 12 or so years ago the company began licensing its name to other firms who do all types of consumer research and brand it as J.D. Powers. Now the brand rests on it's history but really just collects data (sometimes via questionable research practices) and packages it up as if it means something. Which is usually does not. Some of the licensees are really good at cooking up highly biased surveys and presenting the data as fact.
Posts in this Thread:
- JD Powers Survey / Waste of Time, EGD , Fri, 4 Mar 2011 04:43:06
- Re: JD Powers Survey / Waste of Time, William, Fri, 4 Mar 2011 20:10:45
- Re: JD Powers Survey / Waste of Time, kkelley, Fri, 4 Mar 2011 08:15:45
- Not our experience, AaronG, Fri, 4 Mar 2011 08:07:16
- Re: JD Powers, Noel, Fri, 4 Mar 2011 06:46:47 <-- Viewing This Message
- Heh..., Eric law, Fri, 4 Mar 2011 06:19:38
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