Re: NEVS: Saab Brand Name & Reorganization - Saab General Bulletin Board - Saabnet.com
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Re: NEVS: Saab Brand Name & Reorganization
Posted by Keith [Email] (more from Keith) on Sun, 31 Aug 2014 07:04:39
In Reply to: NEVS: Saab Brand Name & Reorganization, Scott Paterson [Profile/Gallery]
, Fri, 29 Aug 2014 15:19:56
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For Saab AB, this seems the only logical decision they could make.
I was stunned that Saab AB allowed NEVS to use the name in the first place, after all the bad headlines under VM.
They certainly didn't do it for the money - any revenue generated by such an arrangement would just be coffee money for Saab AB. It may have been more motivated by a desire to support Sweden/Trollhattan. While Saab AB's defense customers would know it is a different Saab, most people who see a "Saab bankrupt" headline will just assume Saab is Saab.
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