I'll go one further, JC. - Saab General Bulletin Board - Saabnet.com
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I'll go one further, JC.
Posted by Roger S (more from Roger S) on Fri, 22 Dec 2000 19:14:30
In Reply to: Re: SAAB & Oldsmobile - Similar Situations??, JC, Fri, 22 Dec 2000 11:49:46
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I'll bet 80% of the American public (except maybe in New England) doesn't even know what a SAAB is, and those who do know that it is not a reference to the mother of somebody think it is a very expensive car that is made in Japan. I ask a young fellow who recently came to work for us from Ottawa, Ontario, if there were lots of SAABs in Ottawa. He reacted as if I were some smart-assed Yank trying to start a fight!
It has always been hard to get the typical American driver to look at SAABs, and the kind of person who does sure as hell isn't looking for a damned SUV! When a true-blue SAAB enthusiast thinks of an "on-the-roof" vehicle, it isn't a friggen SUV that comes to mind, but Erik Carlsson de-mudding his SAAB-96.
Personally, I wouldn't love my SAAB as much as I do if there were as many of them on the road as those ugly Pontiacs (or even just the number of those Pontiacs with their driving lights on during the middle of a clear day)! Owning a car that is distinctive from the majority is one of the main reasons that people like us buy SAABs. Of course, GM can't afford to let that continue.
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