There are so many threads I have not read yet, but that housewife reputation refers far more to Volvo (though the 9-5 wagon may be changing that). I know some info that was gathered by Emory University's business school for SaabUSA:

-The school found it was more difficult to categorize Saab drivers than drivers of any other make. This confirmed the notion that Saab drivers were individualists and prompted saabusa to develop the "Find Your Own Road" campaign. The campaign backfired slightly -- individualists don't like to think they conform to anything, including the traits of non-conformity!

Two things Saab did figure out: as a group Saab owners have more post-graduate degrees per capita than other drivers and they like dogs a lot.

My obsevations in the Washington, DC, Charlottesville (Virginia) and Atlanta markets are:
-Saab drivers are very good drivers and tend to drive like Europeans. They assume that the directional indicator serves a logical purpose and that the left lane is for fast driving. They drive fast, but respect other drivers and tend to be courteous.

-Saab owners appreciate the car's practicality and safety-- we were folding down the rear seat years before other cars gave you the option. Many of us brag about the car's safety and, like myself, have exited severe accidents unharmed because of the car's design.

- Saab owners don't like SUVs much. I am personally dismayed Saab is entering the market.

-Charlottesville has a high proportion of Saabs and you can often walk to the wrong car in the parking lot if not careful. Subaru is also widely popular there -- nearby mountains and fun roads may be the cause.

- Despite the saabusa headquarters in Atlanta, Atlantans have maintained their dopey love of SUVs. This is in spite of the fact that the city has the highest average commute in the country (36 miles/day). Why spend that in a gas-guzzling machine? Demographically, Atlanta has a big share of rich housewives but Saab's market penetration in Atlanta is noticeably lower than in other metro areas. The largest Volvo dealership in the U.S. (Dyer & Dyer) is there. BMW and Lexus round out the majority of sales.

Good luck on your project

• Tell me what a U.S. Saab owner is like, Kallis, Sat, 17 Feb 2001 03:55:46
  • Re: Tell me what a U.S. Saab owner is like, David Beckerman, Thu, 22 Feb 2001 01:55:42 <-- Viewing This Message
    • good information, Dave. Thanks.........eom, John A., Thu, 22 Feb 2001 12:56:46
  • Typical Saab driver: a masochist., tlrm, Tue, 20 Feb 2001 15:08:30
    • By the way, my rich housewife drives a 92 900, Subaru Forester,or, tlrm, Tue, 20 Feb 2001 17:50:56
    • Jeez, What does that say about us Brit car enthusiasts? n/m, Dave Westlake, Tue, 20 Feb 2001 16:45:05
      • You people have even more twisted psych problems., tlrm, Tue, 20 Feb 2001 17:10:30
        • When did Canada annex Connecticut....eh? n/m, Dave Westlake, Tue, 20 Feb 2001 20:27:57
          • A little known fact, but the Trilaterals gave Con., tlrm, Wed, 21 Feb 2001 10:21:09
          • Ten years ago, but you weren't listening . . ., Mr. Ed, Wed, 21 Feb 2001 08:03:16
            • So that's why the gas tax is so high........n/m, Dave Westlake, Wed, 21 Feb 2001 09:05:12
  • SAABs and their owners on TV + movies, jonathan p, Mon, 19 Feb 2001 21:51:44
    • naw, that movie was "Throw Momma From the Train" :), modest mouse , Tue, 20 Feb 2001 23:56:25
      • Yeah, and that was a model 96 n/m, Dave Westlake, Wed, 21 Feb 2001 09:07:57
  • I'm a U.S. Saab owner... "typical" I'm not..., IrieTom , Mon, 19 Feb 2001 13:38:02
  • Yes, my rich US housewife drives a Saab..., carneykjnc, Mon, 19 Feb 2001 13:36:54
  • overcoming cognitive dissonance, John A., Mon, 19 Feb 2001 11:37:06
    • Before I discovered Saabnet I thought cognitive dissonance, Mr. Ed, Wed, 21 Feb 2001 08:02:02
    • Re: overcoming cognitive dissonance, saw, Mon, 19 Feb 2001 22:08:40
      • Re: overcoming cognitive dissonance, John A., Tue, 20 Feb 2001 11:53:17
        • I can go for that, saw, Tue, 20 Feb 2001 13:50:34
          • Confirms one thing about Saab owners, Mr. Ed, Tue, 20 Feb 2001 18:00:59
  • Marketing vs. Reality, zeke, Mon, 19 Feb 2001 09:44:03
  • View from Britain - land of warm beer, Mr. Ed, Mon, 19 Feb 2001 08:24:24
    • "wideboys"!, Rick D., Tue, 20 Feb 2001 19:49:51
      • Re: "wideboys"!, Mr. Ed, Wed, 21 Feb 2001 08:00:05
  • Here is my data, Joe , Mon, 19 Feb 2001 06:40:54
  • My view on this, Atul, Mon, 19 Feb 2001 01:08:55
  • If you want real data, let me know..., Atul, Mon, 19 Feb 2001 01:08:37
  • WOW...more info, Dave, Sun, 18 Feb 2001 21:30:41
  • Re: Tell me what a U.S. Saab owner is like, smooch, Sun, 18 Feb 2001 19:54:40
  • i just think how the hood opens is cool... :), saab boy, Sun, 18 Feb 2001 15:47:24
  • Re: Tell me what a U.S. Saab owner is like, JasonS, Sun, 18 Feb 2001 14:00:36
  • not-so-definitive answers for your study...., modest mouse , Sat, 17 Feb 2001 23:08:44
  • I was "born" with it...., Clay McNeely , Sat, 17 Feb 2001 21:37:51
  • They're not at all self-regarding, Narcisse, Sat, 17 Feb 2001 17:19:19
  • Re: Tell me what a U.S. Saab owner is like, saw, Sat, 17 Feb 2001 14:49:08
  • Also, people that participate on this board are NOT typical, Tcar, Sat, 17 Feb 2001 14:36:04
  • Rich US Housewife definately for NEW 9-3 convertibles,, Tcar, Sat, 17 Feb 2001 14:34:30
    • Re: Rich US Housewife definately for NEW 9-3 convertibles,, Scott Paterson , Sat, 17 Feb 2001 17:55:51
  • so, the ad goes something like this....., anothermike, Sat, 17 Feb 2001 13:53:52
  • Re: Tell me what a U.S. Saab owner is like, John, Sat, 17 Feb 2001 13:35:31
  • Re: Tell me what a U.S. Saab owner is like, Dan W, Sat, 17 Feb 2001 13:25:28
  • OK., Ricky J, Sat, 17 Feb 2001 13:24:03
  • Re: Tell me what a U.S. Saab owner is like, Scott Paterson , Sat, 17 Feb 2001 11:41:08
  • Re: Tell me what a U.S. Saab owner is like, Bill D, Sat, 17 Feb 2001 11:11:21
  • Re: Tell me what a U.S. Saab owner is like, Tre Denton, Sat, 17 Feb 2001 11:11:03
  • Re: Tell me what a U.S. Saab owner is like, Bryce, Sat, 17 Feb 2001 09:57:29
    • More - Direct answers to your questions..., Bryce, Sat, 17 Feb 2001 14:04:52
  • Re: Tell me what a U.S. Saab owner is like, John A., Sat, 17 Feb 2001 08:57:47
    • Re: Tell me what a U.S. Saab owner is like, EGD , Sat, 17 Feb 2001 10:57:49
      • thanks for this data ;-), John A., Sat, 17 Feb 2001 14:19:10
  • Re: Tell me what a U.S. Saab owner is like, PatO, Sat, 17 Feb 2001 08:53:58
  • Re: Tell me what a U.S. Saab owner is like, Dave Westlake, Sat, 17 Feb 2001 08:46:30

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