Saw the new Saab TV ads today - Saab General Bulletin Board - Saabnet.com
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Saw the new Saab TV ads today
Posted by TonyInLA (more from TonyInLA) on Mon, 28 Oct 2002 20:30:33
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Seems the ad campaign has started. I am assuming what we are seeing now is the 'teaser'...its a short 15 sec spot that starts with the hand drawing...then transitions to stereotypical car sliding through cones
They are trying to say at first that the 'sketch' they started from is a driver instead of a sketch of the car...but then why didnt they transition to a shot of a real exhilerated driver?...instead they went to a stereotypical shot
but I am in marketing so i am extra critical.
what do you think of the campaign?
will it speak to non saab loyalist?
posted by 24.126.247...
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