Re: more feedback... (more ranting) - Saab General Bulletin Board - Saabnet.com
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Re: more feedback... (more ranting)
Posted by Price [Email] (more from Price) on Thu, 7 Nov 2002 16:47:34
In Reply to: more feedback... (more ranting), JasonS, Thu, 7 Nov 2002 16:40:10
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The reason the ad seems like fluffery is because you are in the minority. The vast majority of the car buying public simply wants to feel good about their car. They don't want what they perceive as "engineering talk". They don't give a hoot about 0-60 times or lateral G's.
They want to know that the car is fun to drive and that's what the new 9-3 is all about. It's an intangible quality that can't necessarily be expressed in numbers. As you know, once you drive the car, it is impressive.
posted by 12.38.25...
Posts in this Thread:
- New 9-3 Advertisement, JasonS, Wed, 6 Nov 2002 17:08:45
- The coolest part, Sieglo, Fri, 8 Nov 2002 09:52:53
- Re: New 9-3 Advertisement, mlg, Thu, 7 Nov 2002 23:01:58
- Lots of new print ads, too., robp, Thu, 7 Nov 2002 15:09:38
- I saw it ..., J, Wed, 6 Nov 2002 23:33:47
- Re: I saw it ..., Chad, Thu, 7 Nov 2002 13:35:57
- Re: I saw it ..., jp, Fri, 8 Nov 2002 15:16:55
- more feedback... (more ranting), JasonS, Thu, 7 Nov 2002 16:40:10
- Re: more feedback... (more ranting), mlc , Fri, 8 Nov 2002 10:02:53
- Re: more feedback... (more ranting), Price, Thu, 7 Nov 2002 16:47:34 <-- Viewing This Message
- Everyone is a critic..., Bruce, Thu, 7 Nov 2002 18:26:20
- that's called 'branding', and how GM advertises n/m, Michael , Thu, 7 Nov 2002 17:52:09
- Re: more feedback... (more ranting), Chad, Thu, 7 Nov 2002 17:22:21
- That's the one they showed in the UK..>, StanleyB, Wed, 6 Nov 2002 17:23:30
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