Re: up comers always copy - Saab Other Cars Bulletin Board - Saabnet.com
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Re: up comers always copy
Posted by Noel [Email] (more from Noel) on Mon, 1 Nov 2004 14:13:59
In Reply to: Re: up comers always copy, t_mokes, Tue, 26 Oct 2004 10:42:54
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Sure, but unless they can have a really great design that sets them apart, a little copying makes more sense.
Mike Lynch is right about Hyundai. I was involved in some of the initial market research on the early Hyundais while working at one company, and the design got high marks. IIRC, people called the look (especially of the Excel 2-door) European and classy looking.
Later I ran parts of their customer sat program at another company and people always liked the styling, even though the cars were pretty bad.
Kia needs to learn how to do grilles and overall proportions, IMHO, but that can be said about a lot of carmakers. And is usually subjective.
N
posted by 69.163.4...
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