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Isn't GM one of the worst when it comes to financing sub prime borrowers ? I thought I read an article about that a few months back.
And yes just like in the Buick discussion where past reputation impacts customers current perceptions and buying consideration - Kia and Hyundai may have been better served to create a new brand like the Japanese did with Lexus Acura and Infiniti.
Buick needs to get a hip market worthy spokesperson and jettison has beens like Peyton Manning and Tiger Woods. Both pathetic washed up overpaid losers.
I think at least Kia has the sense to use LeBron James to help market their cars.
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