Date: Tue, 01 Jun 1999 21:37:30 GMT
Subject: Re: Mercedes smokes BMW/Saab/Volvo with better model names

In article <>, (Steve Makohin) wrote: > In article <>, Dan Perrera <> wrote: > > >The alpha-numeric designations to which you refer are far from meaning > >less. For example, 328i means 3 series with a 2.8 liter inline 6. What > >the hell does Valiant mean? I'll tell you, SQUAT!! Naming can be a > >double edged sword, there are cool names( i.e the Plymouth Prowler) and > >then there are crappy names (i.e the Ford Escort, Kia Sophia, > >ahh...there are more than enough crappy names. Next time you are on the > >highway take a look around) > > I just joined this thread, so I hope this hasn't been covered: the reason > why BMW uses numeric designations instead of named "like Prowler" is that > research has proven conclusively that this builds "brand recognition." > When someone asks a BMW driver what they drive, they _tend_ say "a BMW." > This promotes "mind share" for the BMW brand, and the family of BMW > products. > > This strategy is so successful, Acura naming (Legend, Integra) for numeric > designations (3.2TL, etc). Now when someone asks an Acura driver what they > drive, they typically say "an Acura" instead of "a Legend" or a "3.2TL". > > -Steve Makohin | Remove "ANTISPAM" from > | address before replying. > The car guys once got a question from someone about an aspire. There response was, yeah it aspires to be a real car. Names can be very dangerous. Much more so than numbers. Sam F Sent via Share what you know. Learn what you don't.

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