Date: Sat, 29 May 1999 19:51:54 -0700
From: "DodgeWax" <>
Subject: Re: Mercedes smokes BMW/Saab/Volvo with better model names

Everybody should read Steve Makohin's post in this thread. It makes sense. Too_Much_Coffeeł P.S. I think a couple of you missed the point, this was meant to be funny. Dan? Terragni? wrote in message <7inlsr$k63$>... >Do descriptive and inspiring model names help sell cars? Its >quite evident they do. Good names like Accord and Grand Marquis >have greatly contributed to the success of those models. > >European makers were late to realize the advantage of descriptive >and inspiring model names. They instead have used meaningless >alpha-numeric designations like 900s, 318i, and 70. > >While a change to *feel good* names would be beneficial, European >makers have been trapped because most good names were reserved years >ago by foresighted Asian and American makers. Any maker of premium >cars would be happy to have the rights to names like Legacy and >Legend, but, alas, the Europeans weren't paying attention. > >But Mercedes is no longer trapped. They now have the rights to >all names previously used by Chrysler, AMC, and even Hudson. Their >purchase of Chrysler gave them a windfall of good model names. > >Out with C280. In with Valiant. Out with E300D. In with >Commodore. Out with S500. In with Ambassador. Out with SL500. >In with Gremlin. > >With *feel good* names, Mercedes will bury the other European >makers. "Mercedes Windsor" is regally inspiring. "318i", and >other designations used by BMW, Saab, and Volvo, are about as >inspiring as the *secret* expiration date code on condom packages. > > >Sent via >Share what you know. Learn what you don't.

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