Date: Mon, 23 May 2005 19:25:25 GMT From: Jef Gearhart <darmokandjiladnospamgra.com> Subject: Re: GM shifts strategy on brands
Dima wrote: > http://www.detnews.com/2005/autosinsider/0505/20/A01-187008.htm - GM shifts > strategy on brands. I wonder what the heck this is supposed to mean. > > Another article on GM's strategy shift was at Wall Street Journal today, and > no mention of Saab. Not a word. > > Saturn is supposed to carry Opel-designed vehicles here in the US. > > -Dima > > To me, it sounds like good news to Saab fans. It sounds like they intend to keep Saabs in their own niche, not morphed into a chevy malibu or something. I guess the part about possibly having to discontinue another brand (see oldsmobile) is a bit disheartening, considering Saab has the very lowest unit sales of all GM brands, except hummer, which we know isn't going anywhere. But have faith.
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