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Posted by The Saab Network (more from The Saab Network) on Mon, 28 Feb 2000 11:03:09
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TSN Press: 9-5 Wagon Gary Fisher Edition
TSN Press: Dealers #1 in use of Genuine OEM Parts
TSN Press: Saab Appoints Director Corporate Communications
TSN Press
2/28/00
Message from The Saab Network
Subject: 9-5 Wagon Gary Fisher Edition
==================
SAAB INTRODUCES 9-5 WAGON GARY FISHER EDITION
Press photos available at:
http://www.saabnet.com/tsn/press/
In 1999, Saab Cars USA, Inc. and Gary Fisher-two brands with a passion for
breaking the rules-teamed up to form the Gary Fisher Saab Mountain Bike
Race Team. The partnership immediately proved its merits as the team
garnered the world championship title and a world cup victory. This year,
the partnership's success will be expressed even further as Saab introduces
the Saab 9-5 Wagon Gary Fisher Edition.
CHICAGO-The new Saab 9-5 Wagon Gary Fisher Edition is a true sport wagon
that combines the performance, safety and cargo-hauling abilities of the
Saab 9-5 Wagon with enhanced versatility features that suit one of the
world's top mountain bike teams. The vehicle begins with Saab's entry-level
9-5 Wagon, adds the Premium Package which includes leather seats, dual
power seats with memory and a premium Harman/Kardon audio system, and
offers a number of unique versatility and design features that complement
an active lifestyle.
The Saab 9-5 Wagon, with its standard 73 cubic feet of cargo capacity (with
rear seats folded) and aircraft-inspired CargoTracksTM load securing
system, is designed to accommodate nearly all needs. However, for those who
require even more flexibility,
the 9-5 Wagon Gary Fisher Edition adds:
* A roof rack system with bike carrier and ski holder
* A body-leveling system designed to maintain excellent driving
characteristics and ride comfort, even when towing or heavily loaded
* A sliding load floor that allows easy loading of up to 440 pounds of
cargo
* A strong cargo load net that separates the passenger compartment and
cargo area
* A side cargo net
* A 12-volt power outlet in the cargo area
* A cooling box for refreshments that can chill contents to 41¡ F.
Saab has also altered the exterior design of the 9-5 Wagon Gary Fisher
Edition. It features:
* A body styling package that includes sideskirts, a front lip spoiler and
a body- painted rear bumper valence
* White side-indicator lamps
* Special 17' Quad design wheels and high-performance Michelin 225/45 R17
tires.
In addition, a sport leather-wrapped steering wheel with perforated leather
sections and handgrips is also provided.
To top off the package, a Saab Limited Edition Gary Fisher mountain bike is
also included. The bike offers Fisher's 6061 T6 aluminum frame with Genesis
geometry, a Rock Shox Judy XC fork, Bontrager Superstock wheels and Shimano
Components. The bike, which features unique Saab Team Blue paint with
Fisher Team Yellow decals, is only available with this vehicle and has a
retail value of $900.
The Saab 9-5 Wagon Gary Fisher Edition will be available this March, and
Saab plans to produce only 650 units. They will be available in Silver and
Black and, including all of the additional features listed above, will only
be $1,880 more than the base 9-5 Wagon with the Premium Package. The price
of the Saab 9-5 Wagon Gary Fisher Edition will be $36,995.
Saab's relationship with Gary Fisher illustrates their shared vision. While
four decades and an ocean separate the creation of the two companies, their
philosophies are strikingly similar. The two brands define innovation,
individuality, outstanding design and intelligent technology, and they have
a passion for breaking the rules. Their partnership will be front stage at
this year's Summer Olympic Games in Sydney, Australia as the team features
four Olympic contenders. In addition, this spring, they will launch the
Saab Gary Fisher Ultimate Trails Tour (UTT), bringing Gary Fisher and Saab
dealers, as well as potential Saab and Fisher customers, together for a
weekend of bike and car testing, entertainment and technical clinics. For
more information about the UTT, see www.saabgaryfisher.com.
==================
The Saab Network
http://www.saabnet.com/
saabno39sdcx6spamx782saabnet.com
TSN Press
2/28/00
Message from The Saab Network
Subject: Dealers #1 in use of Genuine OEM Parts
==================
SAAB DEALERS RANKED #1 IN USE OF GENUINE OEM PARTS
* Saab Parts Managers buy 97.4 percent of parts from Saab
* Saab system allows many dealers to receive out-of-stock parts the night
it is ordered
NORCROSS, Ga.- Saab Cars USA, Inc., the U.S. importer and distributor of
Saab 9-3 and 9-5 automobiles, has undergone a major effort to improve the
loyalty and satisfaction of its dealers' Parts Managers. That is why Saab
is pleased with the results of the 1999 Parts Policy Monitor study
conducted by Industrial Marketing Research, Inc. The study ranks Saab
dealers number one in loyalty, ordering 97.4 percent of all parts from the
manufacturer.
'This study shows us that Saab Parts Managers are happy with our prices,
availability and delivery speed,' said Doug Williams, Saab's Parts
Operations Manager. 'It's gratifying because we've worked hard to improve
all aspects of parts operations.'
Saab has met frequently with dealer Parts Department Managers to discuss
ways to improve the customer's cost of ownership and make it easier for the
dealer to do business with Saab Cars USA, Inc. 'We started this process by
asking dealers what we were doing that they didn't like,' says Williams.
'We made it much easier and less costly for them to do business with l.S.
Then we asked each other what our customers want. We targeted parts pricing
and eliminated the need for anyone to go anywhere else to buy their parts.
For example, we can now even compete on light bulbs, wiper blades and
antifreeze.
'Even Saab customers who have their cars serviced at independent garages
can be assured they are getting genuine Saab parts, if the shop is ordering
their parts from their Saab area dealer,' said Williams. 'This is very
important since genuine Saab parts offer the highest quality and some, like
shock absorbers and mufflers, carry a lifetime warranty.'
To improve customer satisfaction, Saab has set up a system that allows many
dealers to receive an out-of-stock part the very night it is ordered.
Therefore, when the Parts Manager comes in the next day, the parts are
there waiting and the service technician can get right to work, making the
car available to the customer quicker than ever.
'I feel that Saab has fully addressed the needs of today's automotive
retailer,' said Timothy Martino, Service Manager at Charles River Saab in
Watertown, Mass. 'We now have the ability to truly service our customers'
interests by having 24 hour turn-around at worst on getting the part to fix
their car. Saab owners value their time, and that's precisely what we're
able to save for them. If we don't have it today, we will by tomorrow
morning.
'Having this option also translates into increasing profit,' added Martino.
'When our customers are offered a repair combined with the convenience of
having it completed by the next business day, they frequently give us the
go ahead. If we offer the repair but need to take a couple of days to get
it back to them, then they often decline. Saab has done the right thing for
the customer and for the dealer.'
In addition to its high score in loyalty, Saab finished fourth in overall
Parts Manager satisfaction out of the 25 OEMs who participated in the
study.
==================
The Saab Network
http://www.saabnet.com/
saabno39sdcx6spamx782saabnet.com
TSN Press
2/28/00
Message from The Saab Network
Subject: Saab Appoints Director Corporate Communications
==================
NORCROSS, Ga. - Eric Geers has been named Director Corporate Communications
at Saab Cars USA, Inc., distributor of Saab 9-3 and 9-5 automobiles.
In this position he will be responsible for the development, implementation
and management of communication policies and public relations programs in
the U.S., as well as the coordination of PR activities in Saab markets in
South America and Canada.
Geers is Dutch, 38 years old and studied at the IVA, the international
Automotive Business School in the Netherlands. He has been working for Saab
since 1986, when he joined the PR and Marketing organization at AIM, the
Saab importer in The Netherlands. During the last three years he was in
charge of Product Communications at the headquarters of Saab Automobile AB
in Sweden.
At Saab Cars USA, Inc., Geers joins Kevin Smith, Manager of Public
Relations, Steve Janisse, Communications Specialist, and Carla Butler,
Public Relations Intern.
==================
The Saab Network
http://www.saabnet.com/
saabno39sdcx6spamx782saabnet.com
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