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Press: Strong August Sales
Posted by The Saab Network (more from The Saab Network) on Wed, 3 Sep 2003 17:35:22
Saab Cars USA drives into model year 2004 with strong August sales
Saab 9-3 Sport Sedan sales continue upward, lifting year-to-date sales up 17%
over last year
Norcross, GA - August proved to be yet another strong month for the Swedish
manufacturer in the U.S. Sales for the month came in at 4,209 vehicles, up
three percent over 2002. For the year, Saab sales in the U.S. reached 33,085
vehicles, a 17 percent increase over last year's 28,390 for the first eight
months of the year.
The car behind the sales story for Saab in 2003 is the all-new 9-3 Sport
Sedan. Saab sold 2,287 of the award-winning sedan in August, a whopping 253
percent volume increase over the preceding 9-3 hardtop in August 2002.
Year-to-date, the Sport Sedan is outselling the old model 9-3 hardtop by 92
percent.
'The 9-3 Sport Sedan is doing for us exactly what we had hoped and
predicted,' said Ed Peper, VP of Sales for Saab Cars USA. 'We're seeing
younger buyers coming from other brands visiting our showrooms to purchase
the Sport Sedan.'
Another success story at Saab can be found in the Certified Pre-Owned
Program. August sales totaled 1,180 vehicles - breaking the 1,000 mark for
the first time in the program's history. This volume marked a 163 percent
increase over last August, and brought year-to-date sales to 6,297, a 142
percent increase over 2002.
'We're ready for the upcoming model year with increased dealer traffic and
growing market share,' said Peper. 'Later this year we'll have other exciting
product announcements to even further expand our customer appeal.'
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