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SAAB 9X CONCEPT TO MAKE HOLLYWOOD DEBUT [saabnow]
Posted by The Saab Network (more from The Saab Network) on Thu, 14 Mar 2002 15:19:33
Message from TSN Press
Subject: SAAB 9X CONCEPT TO MAKE HOLLYWOOD DEBUT
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Saab promotion to benefit UCLA Film and Television Archive
Norcross, GA--Saab's award-winning concept car, the Saab 9X, will make its
Hollywood premiere in the shadow of the Academy Awards. Just steps from the
Kodak Theatre, where stars will be accepting their Oscars on March 24, Saab's
own star, the 9X, will be presented to the public this weekend, from Friday,
March 15, through March 18.
The innovative Saab 9X will be on display in the Babylon Court area of
Hollywood & Highland, the upscale shopping and entertainment venue in the
heart of Hollywood. The car will highlight Saab's support of the UCLA Film
and Television Archive, an organization that preserves Hollywood's heritage
by rescuing, restoring and screening vintage films and television programs.
Visitors to the 9X will receive a coupon that explains how Saab will
contribute $50 to the UCLA Film and Television Archive for each test drive of
a new Saab 9-3 or 9-5 that is taken at a Saab dealer. All the visitor needs
to do is fill out and mail the coupon after taking the test drive.
The multi-dynamic Saab 9X was recently named Best Concept Car at the 2002
European Automotive Design Awards for combining features usually associated
with a coupe, roadster, wagon and pick-up within one unique vehicle. Powered
by a 300-hp, 3.0-liter V6 turbo with all-wheel drive and conceived as a hint
of the future of Saab design, the 9X showcases Saab's philosophy that a
high-performance sports car can also provide versatility and utility.
Hollywood & Highland, located at that corner in Hollywood, combines hip,
mid-century modern design with world-class retailers, restaurants, a 640-room
hotel, the Kodak Theatre and a six-screen expansion of the historic Grauman's
Chinese Theatre. One of the most ambitious real estate developments in
California, Hollywood & Highland is the catalyst for a renaissance that is
taking place in Hollywood.
The Saab 9X's tour of Hollywood concludes on March 21 with a special
appearance at a private event at the Palladium for elite fashion
designers, celebrities and charities.
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