CU review of family sedans

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CU review of family sedans Posted by Bruiser (more from Bruiser) on Fri, 5 Dec 2003 13:28:52

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For the price of the top 3 ranked (execellent rating) family sedans in the most recent issue of SAAB loving Consumer Reports the following chart was presented:

MY QUESTION IS THAT OTHER THAN THE VW, WHY WOULD ANYONE BUY ONE OF THESE CARS OVER A 9-3 SS LINEAR??? Am I missing something because these family sedans used to be around $20K and now they all seem to be around $27K and up. I believe only the VW approached the SAAB for safety and performance.

VW PASSAT V-6 GLX $30.7K
Toyota Camry XLE (V 6) $28.7K
Honda Accord EX (V 6) $26.8K
Nissan Altima 3.5 SE (V 6) $27.9K
Mazda 6 (V6) $26.1K

Now granted these are likely MSRP figures and actual cost may be lower for some models. Still a new 9-3SS Linear w auto and sunroof priced at Edmunds.com is only $28.4 TMV w an auto tranny, sunroof and sport suspension with 17" rims.

So my question is if SAAB really wants to use product and boost sales where is the damn marketing campaign that will appeal to loyal accord and camry buyers. Safety sell and showing the two SAAB crashing head on into one another is far more effective than GM's idiotic "state of independence" BS. You see GM has next to no experience selling a superior product at a comparable price. With GM, you sell crap and hype emotionalism which is the exact opposite of what Camry and Accord buyers are motivated by.

Sorry every post turns into a rant.

posted by 65.57.56...

Posts in this Thread:

CU review of family sedans, Bruiser, Fri, 5 Dec 2003 13:28:52 <-- Viewing This Message
- Re: CU review of family sedans, Paul O., Fri, 5 Dec 2003 16:22:55
  - Re: Paul. You are SAAB's Future, Bruiser, Fri, 5 Dec 2003 16:30:39
    - Re: Paul. You are SAAB's Future, Paul O., Fri, 5 Dec 2003 16:52:00
      - Apples to oranges, Mark, Sat, 6 Dec 2003 00:07:34
    - Bruiser, you're talking out of both sides of your mouth, Glenn, Fri, 5 Dec 2003 16:39:35
      - Re:I am sorry, I did not know that was not allowed, Bruiser, Fri, 5 Dec 2003 16:45:25
        yes, it is a conundrum, Glenn, Fri, 5 Dec 2003 16:53:05
        Re: at least its not a palindrome ;) n/m, ryanathp, Fri, 5 Dec 2003 21:57:25
        everything's allowed! :-D, Glenno, Fri, 5 Dec 2003 16:48:40
- 'cuz 9-3 isn't marketed as a "family sedan", Glenn, Fri, 5 Dec 2003 15:11:25
  - Re: Do you work for GM's marketing department, Bruiser, Fri, 5 Dec 2003 16:09:40
    - Re: Do you work for GM's marketing department, JayJ, Sat, 6 Dec 2003 06:04:30
    - Re: Do you work for GM's marketing department, Glenn, Fri, 5 Dec 2003 16:34:22
- Show a 9-3SS in a head on collision w/ a Camry!, Sieglo, Fri, 5 Dec 2003 13:49:56
  - Re: SAAB marketing strategy, Cornwallis, Fri, 5 Dec 2003 14:18:58
    - Re: SAAB marketing strategy is illogical, Bruiser, Fri, 5 Dec 2003 14:50:28
      - sheer stupidity of marketing to 2% of the population, Glenn, Fri, 5 Dec 2003 15:17:55
        Re: Glenn what do you think the 9-2 is about, Bruiser, Fri, 5 Dec 2003 16:15:57
        Bruiser what do you think the 1 Series is about, Glenn, Fri, 5 Dec 2003 16:31:22
        Re: IN New England AUDI QUATTRO WAS KING, Bruiser, Fri, 5 Dec 2003 16:38:25
        Re: IN New England AUDI QUATTRO WAS KING, Glenn, Fri, 5 Dec 2003 16:44:30
        Re: I concede the A4 was big hit with buyers, Bruiser, Fri, 5 Dec 2003 16:49:47

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Prev by Date: Thank you all for answering me yesterday..final price.., AzureBlue, Fri, 5 Dec 2003 13:24:12
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