In Reply to: Question for your hardcore Saabers, bender [Profile/Gallery] , Tue, 12 Jan 2010 15:12:41

I think its SAABs fault. Or some combination of SAAB and GM. The problem is that building a great car (while of utmost importance to anyone on this site) is only one factor is being a succesful car company.

Take range rover or BMW for example, most range rovers bought in the USA only see pavement and have a lousy reliability record, yet they sell. BMWs may be performance machines but how many drivers take advantage of that, and BMWs come with expensive maintenance expectations.

What all the high end brands have been able to do is to make thier brand something more than the value proposition of the car. Maybe its SAABs Sweedishness but for SAAB the value propostion IS the car (again compelling to us but not sufficient). SAAB (in the USA anyway) needs to find the SAAB way of pumping the ego of the new SAAB customer. To get the new car guy to drop somewhere nearing $50k on the car and be happy about it.

Since I will never be in any position to do that I dont matter to that math. I will wait as long as it takes until I can afford the car and love the new car guy and SAAB for making it possible.

In the end it is SAABs responsibility to market its fine product, and if that fails it will hardly be the first or last time an excellent product failed because of poor marketing.

posted by 198.207...

• Question for your hardcore Saabers, bender , Tue, 12 Jan 2010 15:12:41
  • thought long and hard, Dan W, Wed, 13 Jan 2010 19:46:06
  • Re: Question for your hardcore Saabers, George K, Wed, 13 Jan 2010 16:37:59
  • No - I'm too cheap, Rod , Wed, 13 Jan 2010 09:49:45
  • Have a decent 5-sp wagon in 2 years - I'll buy it., JMJ in NC, Wed, 13 Jan 2010 07:46:07
  • It's interesting that so many here say, Noel, Wed, 13 Jan 2010 07:04:30
  • Re: Question for your hardcore Saabers, EGD , Wed, 13 Jan 2010 06:27:58
  • I might get some grief for this, John Myers, Wed, 13 Jan 2010 06:27:20
  • Re: Question for your hardcore Saabers, probably not, Wed, 13 Jan 2010 06:20:23
  • Re: 4 new ones here, JimBlake , Wed, 13 Jan 2010 05:58:50
  • Re: Question for your hardcore Saabers -- Used Cars, Dave Chicago, Tue, 12 Jan 2010 21:12:56
  • Re: Question for your hardcore Saabers, Paul H, Tue, 12 Jan 2010 20:39:40
  • Out of my price range, BAAB , Tue, 12 Jan 2010 19:50:07
  • Also..., B Millar , Tue, 12 Jan 2010 19:45:08
    • Re: Also... there's exceptions, JimBlake , Wed, 13 Jan 2010 06:25:40
  • I got mine new...10 yrs ago...BUT...., Alex, Tue, 12 Jan 2010 19:34:21
  • I'm the worst customer..., James, Tue, 12 Jan 2010 18:07:52
  • Re: Question for your hardcore Saabers, Steve, Tue, 12 Jan 2010 17:51:53
  • I'm still waiting for SAAB to make hatchbacks again n/m, J39Gripen, Tue, 12 Jan 2010 16:45:38
    • Re: I'm still waiting for SAAB to make hatchbacks again n/m, B Millar , Tue, 12 Jan 2010 16:47:45
      • Same rules apply to all lux car makers, Mark from Toronto, Tue, 12 Jan 2010 23:11:12
  • I can't now... within the next five years, I hope., B Millar , Tue, 12 Jan 2010 16:09:38
  • Re: Question for your hardcore Saabers, Esteban, Tue, 12 Jan 2010 16:07:15 <-- Viewing This Message
  • I've wondered the same thing......., MI-Roger , Tue, 12 Jan 2010 15:37:42
  • Re: Question for your hardcore Saabers, AeroLady, Tue, 12 Jan 2010 15:28:00
    • Re: Question for your hardcore Saabers, rpm2 , Tue, 12 Jan 2010 18:31:05
      • Economic of new Lux car..., Mark from Toronto, Wed, 13 Jan 2010 08:44:52

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