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OK, but suppose GM
Posted by Noel [Email] (more from Noel) on Sat, 5 Jun 2010 06:12:27
In Reply to: Re: Another example of inept GM management., EGD [Profile/Gallery]
, Fri, 4 Jun 2010 19:06:04
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had taken a different approach. Like rolling out a couple of new models (the 9-2X and 9-7 don't count), maintaining brand awareness by consistent advertising and marketing, offering distinctive cars a medium step up in price from Toyota/Honda or being an alternative to VW. Or even Volvo.
Seems that would have made a difference, IMHO. But GM has always taken the homogenization approach to cars, with multiple divisions selling essentially the same iron. Saab didn't fit that model, so they let it go, after snatching the technology they needed.
Anyway, it's history, and hopefully Spyker will be able to pull it all back together.
Posts in this Thread:
- this month's Car and Driver, john in CT, Thu, 3 Jun 2010 17:18:20
- Unions and pensions...., Mike Lynch , Fri, 4 Jun 2010 10:48:54
- Re: this month's Car and Driver, REM in Seattle , Fri, 4 Jun 2010 10:31:59
- Re: this month's Car and Driver, EGD , Fri, 4 Jun 2010 04:00:08
- Another example of inept GM management., Noel, Fri, 4 Jun 2010 05:25:22
- Re: Another example of inept GM management., EGD , Fri, 4 Jun 2010 19:06:04
- Accounting, Accounting, Accounting, Bruce, Fri, 4 Jun 2010 12:09:23
- Re: Another example of inept GM management., JimBlake , Fri, 4 Jun 2010 05:53:31
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