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NEVS does not own the SAAB name.
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Posted by Snowmobile [Email] (#686) [Profile/Gallery] (more from Snowmobile) on Tue, 9 Sep 2014 07:47:13 Share Post by Email
In Reply to: Re: Breaking News, seth1065 [Profile/Gallery] , Tue, 9 Sep 2014 07:15:15
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Disclaimer, I am not an insider, nor do I bother reading SU anymore - I figure Swade says enough about this on his much more interesting blog. That said, to the best of my knowledge:

SAAB (the aerospace company) owns the name and has already declined NEVS the right to use it with all the potential bankruptcy noise... they probably don't want their good name rubbed in the dirt anymore. I see no reason why they would pass the name along to an Indian conglomerate to rebadge vehicles that have no connection to SAAB. Why the heck would they do that?

I suspect Mahindra actually is primarily interested in the technology base of the Phoenix platform, and perhaps some of the infrastructure/equipment of the factory. Perhaps they even like the design talent in Trollhatten and might want to use that to design other vehicles there also? Who knows? I'm not sure why NEVS didn't try to do more contract work - make the Trollhatten site a design center of excellence, and work on their own product along side contract work for other firms.

To be honest, I've grown tired of following all this in much detail - we'll find out what happens when it happens, but so much time has been lost now that the relevance of what used to be done at SAAB is diminishing and any real business case for using the existing technology may be long gone.

Imho, the best possible (but totally unrealistic) scenario would be that 5-10 years down the road, some SAAB enthusiast, fanatical Swedish supercar manufacturer (cough CvK cough) rings up SAAB aerospace and says - "Hey, I've designed a sport wagon/hatchback/vert powered by this direct valve system we're using in our supercars, and full of carbon fibre and aerospace related design + tech... since those guys are so hopeless, would you let us use the SAAB badge on our cars?" Sure the result might be unobtainium for many (eg Porsche prices), but at least whatever they did would be worthy of the badge.

I'm not trying to start a rumour and realize it is a complete pipe dream... but any real aerospace connection really dwindled for SAAB in the GM years. What Koenigsegg does is much more connected to aerospace (as is the price!)... if anyone has not seen the Inside Koenigsegg series, you really must google that up! great stuff!

->Posting last edited on Tue, 9 Sep 2014 07:51:06.


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