Are we a cult or a fad? Forbes sez....(long-ish) - Saab General Bulletin Board - Saabnet.com
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Are we a cult or a fad? Forbes sez....(long-ish)
Posted by Utan Tak (more from Utan Tak) on Thu, 5 Apr 2001 20:28:18
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In the April 16th Cover Story in Forbes Magazine (called "Cult Brands") it says:
'A cult brand is not to be confused with a fad. Like Hula Hoops and Razor scooters, fads take off like a rocket, peak and fizzle quickly as they pass through relatively large populations. Saab, for example, caught on with 25- to 40-year-olds in the 1980's, when sales in the U.S. period jumped from 13,558 in 1980 to 48,250 in 1986, before tumbling to 18,784 in 1993, when that crowd lost interest. Cult brands, by contrast, usually start out small and build a steady following, sometimes over years'
What do you think?
http://www.forbes.com/forbes
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