Definitely not a fad - Saab General Bulletin Board - Saabnet.com
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Definitely not a fad
Posted by KS (more from KS) on Fri, 6 Apr 2001 13:42:15
In Reply to: Are we a cult or a fad? Forbes sez....(long-ish), Utan Tak, Thu, 5 Apr 2001 20:28:18
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Not quite a cult yet, but definitely not a fad. The logic that the author used to define Saab as a fad is faulty. Saab didn't have any model change until 1993 so the drop in sales was typical, not just for Saab but for any product near end of its life-cycle. I wonder how he would explain the increase in sales of the 9-3 and 9-5 in March when sales for almost every make dropped sharply across the board. Revival of the fad?
In fact, I don't care whether it's fad or a cult. I bought my Saab because it's well-engineered and fun-to-drive car *period*
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