"Swiss Army Knife" 9-3 Ad - Saab General Bulletin Board - Saabnet.com
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"Swiss Army Knife" 9-3 Ad
Posted by Robert Bowman [Email] (more from Robert Bowman) on Mon, 11 Jun 2001 11:01:16
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I like the new print ad for the SAAB 9-3 "Saab vs. the Swiss Army Knife." For those who haven't seen it, it features beneath the "Saab vs. the Swiss Army Knife" headline an overhead shot of a red 9-3 5-door with all doors open and a kayak mounted on the roof rack. (See the July Car and Driver, p. 25, for example.)
The trouble is, I saw nearly the same print ad for the Subaru Forester in the British car magazine, Evo (June issue, see p. 19). The Subaru ad also features an overhead shot, but of a silver Forester wagon, also with all doors open, under the headline, "Think of it as an All-Wheel Drive Swiss Army Knife."
Coincidence? Do SAAB and Subaru employ the same ad agency, and do they re-use ad campaigns in different markets for different car manufacturers? Puzzling, at the least.
Robert Bowman
'85 SAAB 900S 2-door Sedan
'00 SAAB 9-3 Viggen 3-door Coupe
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