Re: funny thhing is... - Saab General Bulletin Board - Saabnet.com
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Re: funny thhing is...
Posted by Gary (more from Gary) on Tue, 2 Jul 2002 08:30:16
In Reply to: funny thhing is..., JMC, Mon, 1 Jul 2002 22:19:45
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I don't know if Lexus has ever been in a rally or if VW has ever won a rally, but seeing them in banging around the curve in the commercials is pretty cool and they don't even have to win anything. It's all about marketing. The new VW Beatle Turbo is already perceived as a car with powerful engine because of its effective marketing. Truth in advertising? may be or may be not, but who cares, the message is successfully conveyed. On the contrary, the public hardly know that all Saabs have turbo and a very torquey engine. In my opinion, Saab's marketing fails miserably. Don't know if it's because of budget limitation of a small company, or the advertising company itself.
posted by 199.172.16...
Posts in this Thread:
- Eklund wins Unlimited Division in 11:13.24, Bullseye, Sat, 29 Jun 2002 23:06:42
- WTG 2nd overall!, Coolknight, Mon, 1 Jul 2002 11:16:20
- Pikes Peak, JMC, Mon, 1 Jul 2002 09:40:47
- Re: Eklund wins Unlimited Division in 11:13.24, Chris, Mon, 1 Jul 2002 03:44:19
- Link, Bullseye, Sun, 30 Jun 2002 14:54:16
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