Volvo & Mitsu YTD sales and ad campaigns - Saab Other Cars Bulletin Board - Saabnet.com
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Volvo & Mitsu YTD sales and ad campaigns
Posted by dtechakacheaptech [Email] (more from dtechakacheaptech) on Sun, 16 Nov 2014 05:43:57
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Recall a discussion about Volvo and Mitsubishi ability to remain viable in the US market sometime back when Suzuki withdrew.
I looked at US sales for 2014 and saw Mitsubishi is up 29% over 2013 while Volvo is down 8% but Volvo did show a slight increase for oct .
So I'm aware Volvo is transitioning to their new powertrain , while Mitsubishi has promoted their outlander CUV on TV, don't recall seeing any Volvo ads recently.
To me it looks like Mitsubishi has done a very effective job with their marketing, wondering if they can sustain the sales numbers and also if Volvo is going to step up their marketing.
I don't find anything in particular outstanding about the Outlander and Mitsubishi models overall while Volvo appears to offer some great technology along with their long standing reputation for safety, but it does come at a higher price point and with currently lower gas prices fuel efficiency would seem to be less of a priority for many buyers.
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