2003-2011 [Subscribe to Daily Digest] |
 | [Main 93 Bulletin Board | BBFAQ |
Prev by Date | Next by Date | Post Followup ]
Member Login / Signup - Members see fewer ads. - Latest Member Gallery Photos
Jay has the "brand" focus..... Posted by Mike Lynch [Email]  (#81) [Profile/Gallery]
(more from Mike Lynch) on Sun, 5 Nov 2006 10:51:47
In Reply to: Saab and the Saab brand, SENewhouse, Sun, 5 Nov 2006 08:09:29 Members do not see ads below this line. - Help Keep This Site Online - Signup |
What makes one cake mix different from another? What makes Cadillac the brand it is? What is, and isn't, a Saab? There's a certain ironic honesty to that, a candor and an awareness.
That Jay comes to the automotive business by way of "brands" like Pillsbury, Pepsi, Heinz and most importantly his success at Cadillac, and it has been one big huge whopping success for Cadillac, anyway, this guy knows brands!
Did he have to be a Pillsbury, or Cadillac, or Saab fanatic before turning those companies around? I think not, in fact detachment and therefore objectivity would be severely comprimised. This is also true of career GM folks with GM, of which Jay is also not.
I've met and talked with the man and he's the real deal. Intensely focused, ruthlessly honest, and able to rally others around him, like the brass at GM as well as the Swedes.
I think the challenge of taking a second tier brand, yeah wince a little, Saab has long been a second tier brand, and turning it into the GM European flagship of the first tier is a challenge Jay will meet.
, Sun, 5 Nov 2006 10:51:47 <-- Viewing This Message, Wed, 8 Nov 2006 18:20:19
, Sun, 5 Nov 2006 09:06:38
No Site Registration is Required to Post - Site Membership is optional (Member Features List), but helps to keep the site online
for all Saabers. If the site helps you, please consider helping the site by becoming a member.
 |
 |
 |
 |
 |
