I think they could sell 100,000 units if... - Saab 9-5 Bulletin Board - Saabnet.com
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I think they could sell 100,000 units if...
Posted by NDS (more from NDS) on Thu, 19 Jul 2007 16:06:51
In Reply to: Interesting, no leaks so far...., Mike Lynch [Profile/Gallery]
, Thu, 19 Jul 2007 14:04:19
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GM took the next generation 9-5, rebadge it for the US market as a 9-6, make it available only as a biodiesel. Sounds crazy? Of course it's crazy, but that would turn the GM flagship Euro sedan into a 0 - 60 mph in 6 seconds, high MPG, anti-oil company protest vote.
I've read recently that the main reason the Toyota Prius sells so well in the US is b/c it's only offered as a hybrid. Most Prius owners want the world to know they care about the environment. The Prius badge accomplishes the task, no other car badge does that at the moment.
GM can create a similar marketing strategy with technology they're already selling in different parts of the world.
I know it's radical but how many 9-5's does GM sell in the US right now?
posted by 199.171.8...
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