Re: Discounts mean Brand Building - Saab 9-5 Bulletin Board - Saabnet.com
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Re: Discounts mean Brand Building
Posted by K.W. (more from K.W.) on Thu, 26 Sep 2002 18:52:32
In Reply to: Discounts mean Brand Building, Robp, Thu, 26 Sep 2002 11:40:09
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Discounts are also (largely) reflective of the current economic conditions. The stock market is down, and many people are holding of making major purchases for that and other reasons (uncertainty not being the least of them). Dealer incentives are designed to simply make it easier for people to buy cars...period. Manufacturers can't afford to shut down their assembly plants when the market softens, so they lower prices to keep the inventory moving. It's really nothing more complicated than that, and Saab sure as hell isn't the only company wheeling and dealing right now.
posted by 165.121.217...
Posts in this Thread:
- Negative reactions to 9-5? No Way!, Tim K., Thu, 26 Sep 2002 02:29:58
- Re: Negative reactions to 9-5? No Way!, Jon in Chicago, Fri, 27 Sep 2002 10:17:22
- Discounts mean Brand Building, Robp, Thu, 26 Sep 2002 11:40:09
- Re: Discounts mean Brand Building, K.W., Thu, 26 Sep 2002 18:52:32 <-- Viewing This Message
- Re: Discounts mean Brand Building, Jax, Thu, 26 Sep 2002 13:09:02
- WRONG! Discounts destroy a brand..., Brian, Thu, 26 Sep 2002 12:58:49
- Re: WRONG! Discounts destroy a brand..., jo, Thu, 26 Sep 2002 18:17:29
- Re: WRONG! Discounts destroy a brand..., TG, Thu, 26 Sep 2002 13:44:35
- Agreed.....why not lower the list price permanently..., pursang, Thu, 26 Sep 2002 13:32:20
- Re: WRONG! Discounts destroy a brand..., bRAD, Thu, 26 Sep 2002 13:12:01
- I am not sure why..., Hammer, Thu, 26 Sep 2002 10:49:25
- Same thing happened at BMW, compaqted, Thu, 26 Sep 2002 10:47:27
- Re: Negative reactions to 9-5? No Way!, bRAD, Thu, 26 Sep 2002 10:28:19
- Unfortunately, this kind of behavior..., b.flippo, Thu, 26 Sep 2002 10:07:05
- Re: Negative reactions to 9-5? No Way!, PeteSaab, Thu, 26 Sep 2002 09:06:47
- Re: Negative reactions to 9-5? No Way!, Rick, Thu, 26 Sep 2002 08:06:18
- Re: Negative reactions to 9-5? No Way!, Lou, Thu, 26 Sep 2002 07:29:12
- Heh I heard something similar, AdamB , Thu, 26 Sep 2002 03:05:10
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