a standard GM tactic - decontent - Saab 9-5 Bulletin Board - Saabnet.com
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a standard GM tactic - decontent
Posted by compaqted (more from compaqted) on Wed, 18 Feb 2004 11:24:03
In Reply to: FEWER FEATURES IN LATER MODELS?, MarkJump, Tue, 17 Feb 2004 18:49:20
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GM does this with its products. The beancounters get into the act and say "what percentage of people surveyed knew about the umbrella holder?... only 12%... ok, cut that. We'll save $1.75 per car, that's $175,000 per year".
An example is the Saturn L. You used to be able to get an L with roll down windows and a manual transmission. Or a fully loaded one with a V6 and power everything. There were three models and plenty of choice. But now, just one size (L300) fits all. No manual trans. No choice. And now they sell less than 1500 a month, probably mostly to Avis and Hertz.
They wonder why they are losing market share. It is because they are worrying about pennies and focusing on the short term instead of giving customers what they want. The Japanese are eating their lunch because they made little profit for many decades, but gave people what they wanted.
posted by 192.55.106...
Posts in this Thread:
- FEWER FEATURES IN LATER MODELS?, MarkJump, Tue, 17 Feb 2004 18:49:20
- Hold on, folks.., chris74, Thu, 19 Feb 2004 09:03:25
- Re: FEWER FEATURES IN LATER MODELS?, Larry, Wed, 18 Feb 2004 19:56:06
- Even lower price....$2,845 less!, Mike Lynch , Wed, 18 Feb 2004 14:16:06
- a standard GM tactic - decontent, compaqted, Wed, 18 Feb 2004 11:24:03 <-- Viewing This Message
- If it makes you feel any better..., bRAD, Wed, 18 Feb 2004 06:13:26
- Re: FEWER FEATURES IN LATER MODELS?, Lynn, Wed, 18 Feb 2004 04:50:08
- Re: FEWER FEATURES IN LATER MODELS?, Lou, Wed, 18 Feb 2004 04:15:52
- sad., Jason 0W-40, Wed, 18 Feb 2004 00:34:18
- Re: FEWER FEATURES IN LATER MODELS?, Sven, Tue, 17 Feb 2004 21:11:23
- Re: FEWER FEATURES IN LATER MODELS?, 2 9-5's, Tue, 17 Feb 2004 20:50:46
- Re: FEWER FEATURES IN LATER MODELS?, Aero~0657, Tue, 17 Feb 2004 20:36:36
- Re: FEWER FEATURES IN LATER MODELS?, Cameron, Tue, 17 Feb 2004 20:07:54
- It's called decontenting, barneyfife, Tue, 17 Feb 2004 20:02:17
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