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Agreed...
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Posted by brian@saabcenter.com (more from brian@saabcenter.com) on Fri, 15 Jun 2001 11:41:57 Share Post by Email
In Reply to: Similar colors: steel gray, silver, sun green, tommy, Thu, 14 Jun 2001 18:54:46
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Saab needs to expand their color palette. Don't get me wrong. I really enjoy the colors that are currently available, but we definitely need a wider aray. Scarabe Green, Citreon Beige, Cayenne Red, and Ruby were all great colors.

Adding more choices would be a good starting point to help expand our share of the market. Look at BMW (before you get angry; bare with me) for example, they have something in the range of 15-18 colors to choose from.

The long and the short of things are: People Love choices. They like being able to pick out a car that is different from the crowd; and color is one of the simplest ways to do so. Granted, Saabs are different from the crowd, but we want to be different from other Saab owners. Right?

I think that this is a good time for a poll:

What color would you most like to see brought back to production?

Brian.

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