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Don't Be Fooled By 9-2
Posted by David [Email] (more from David) on Tue, 13 May 2003 16:22:35
In Reply to: More 9-2 questions and speculation, BrianD, Mon, 12 May 2003 12:07:51
Don't be fooled by GM's sudden announcment of a new model - it is survival time for Saab.
Methinks Saab has realised that BMW and Mercedes drivers will not consider the 9-3 along side the C-Class and 3-Series - it just doesn't do it for them.
While in theory the Saab 9-3 is a great new model, in practice it's just another European 4-door. Saab as a brand does not mean "we're European" it means "we're smart and unique" and GM has missed the boat with their model strategy.
The 9-2 - which is planned to be sold only in selected markets - is a "save the bottom line" model - it's being rushed to market on a third-party platform!
I hope the 9-2 looks like a Saab and goes like a WRX - for those of you who don't know about the Impreza WRX you'll be mightily impressed.
I only hope the 9-3 convertible saves the brand!
posted by 210.11.72...
Posts in this Thread:
- More 9-2 questions and speculation, BrianD, Mon, 12 May 2003 12:07:51
- It is the hood scope--it helps hold the price down n/m, saw, Tue, 13 May 2003 17:08:18
- Don't Be Fooled By 9-2, David, Tue, 13 May 2003 16:22:35 <-- Viewing This Message
- Re: More 9-2 questions and speculation, TJ, Mon, 12 May 2003 22:11:56
- Re: More 9-2 questions and speculation, Stephen Goldberger, Mon, 12 May 2003 17:36:41
- For one thing, No.9, Mon, 12 May 2003 13:01:12
- Re: More 9-2 questions and speculation, Patrick in DC, Mon, 12 May 2003 12:18:51
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