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Saab clobbers Saab in sales
Posted by Ravi [Email] (more from Ravi) on Sun, 10 Aug 2003 17:27:59
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From the July sales summary.
"The Saab 9-3 Sport Sedan volume was up an impressive 289 percent over 9-3 hatchback sales in July 2002"
Yet Saab sales are only up 17% for the month. So 9-5 sales have plummeted. Do the math, its only a 2 line car company.This was true last month too as seen in NINES. 9-5 sales are suffering as people buy the 9-3 instead. After all the 9-3 is a damn fine car.
"We know that the 9-3 Sport Sedan is a great vehicle," said Debra Kelly-Ennis, President of Saab Cars USA. "But the proof is now in the fact that consumers are choosing the 9-3 over other premium European competitors such as Audi and BMW."
No, Debbie, they are choosing the 9-3 over the 9-5. Better get the new 9-5 quick. And the 9-2 and the 9-7. Those latter 2 will be new sales for Saab, not cannibalizing sales from other Saab models. One can see how important these 2 cars/trucks will be to Saab's future.
posted by 65.93.3...
Posts in this Thread:
- Saab clobbers Saab in sales, Ravi, Sun, 10 Aug 2003 17:27:59 <-- Viewing This Message
- Re: Saab clobbers Saab in sales, Harpua, Mon, 11 Aug 2003 15:41:54
- careful: in July of 2002..., compaqted, Mon, 11 Aug 2003 07:50:44
- Re: Saab clobbers Saab in sales, Brian Lee, Mon, 11 Aug 2003 07:16:40
- Re: Saab clobbers Saab in sales, Serendipity, Mon, 11 Aug 2003 04:20:39
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