Re: 24% of those that leave Saab go for an SUV - Saab General Bulletin Board - Saabnet.com
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Re: 24% of those that leave Saab go for an SUV
Posted by compaqted (more from compaqted) on Wed, 10 Sep 2003 06:29:30
In Reply to: 24% of those that leave Saab go for an SUV, MO, Tue, 9 Sep 2003 16:37:56
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That number is probably just extrapolated from some analysis comparing car buying trends in the $30-45K buying range. I doubt if there is any way to know when a Saab owner sells their Saab or trades it in, so how would they get that data?
It would be much more interesting to see if Saab knows what the other 76% of 'Saab leavers' bought, and why they didn't want to buy another Saab but got that Bimmer or Volvo or Acura instead. Then use that to improve the product.
Like someone else said, probably 50% were NG900 (and I'd say C900) owners with horror stories to tell. And I think that is right on target. Saab owners love their cars, but buy a different brand because the Saab was unreliable. I can't even count the number of people I've spoken to who say "I used to have a Saab back in ..., and I loved it. But it had so many problems, I finally unloaded it and got a [BMW, Volvo, VW, etc.].
Thankfully, the company got its act together in the late 90s to improve quality, and it is now starting to pay off.
posted by 12.4.21...
Posts in this Thread:
- 24% of those that leave Saab go for an SUV, MO, Tue, 9 Sep 2003 16:37:56
- just to clarify..., MO, Wed, 10 Sep 2003 08:29:49
- My guess is closer to 20% N/M, Atul, Wed, 10 Sep 2003 08:14:27
- Re: 24% of those that leave Saab go for an SUV, compaqted, Wed, 10 Sep 2003 06:29:30 <-- Viewing This Message
- you're playing dangerously with those numbers, Aero'ed, Tue, 9 Sep 2003 19:58:52
- By 2005 50pc market share in BC, Canada, Paul
, Tue, 9 Sep 2003 17:21:40 - Thoughtful analysis. n/m, saw, Tue, 9 Sep 2003 17:04:00
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