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Posted by Ravi [Email] (more from Ravi) on Mon, 3 Nov 2003 07:58:36 Share Post by Email
In Reply to: YTD over 40000 SAABs sold, Mike, Mon, 3 Nov 2003 07:24:11
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FOR RELEASE: October 31, 2003


Saab Sales Surpass 40,000 For First Time In 16 Years



Norcross, GA - Earlier this morning, Saab car sales surpassed 40,000 units in the United States for the first time in 16 years. With a full day of sales reporting yet to close October, Saab Cars USA's year-to-date sales of over 40,000 units surpassed annual sales for every year since 1987, when year-end sales were 44,364. The only other year that Saab has passed the 40,000-level was 1986, with sales of 47,414. With two more sales months this year, Saab is on target to pass those numbers and set an all-time sales record.

Much of the Swedish manufacturer's success can be attributed to the popularity of the new Saab 9-3 Sport Sedan, introduced late last year. With September year-to-date sales of 20,008, the new 9-3 Sport Sedan is outselling the former 9-3 hatchback models by 107 percent. Saab has set numerous monthly sales records this year as well.

"We are very excited to achieve one more sales milestone this year," commented Debra Kelly-Ennis, President of Saab Cars USA. "We have just added the all-new 9-3 Convertible to our portfolio, which is further expanding our customer appeal and adding to our sales."

Saab will launch a third model line next year, the all-wheel-drive Saab 9-2X five-door hatchback. "We expect our current unprecedented growth will continue into next year, and we'll get a further boost when we introduce the new Saab 9-2X next summer," Kelly-Ennis added.

Saab Cars USA, based in Norcross, GA, is the importer and distributor of Swedish-built Saab 9-3 and 9-5 automobiles.

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