Don't think the name 9-4X would sell in Asia.... - Saab General Bulletin Board - Saabnet.com
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Don't think the name 9-4X would sell in Asia....
Posted by TKC (more from TKC) on Fri, 23 Apr 2004 12:42:45
In Reply to: 9-4X, markP, Fri, 23 Apr 2004 09:46:14
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especially with the ethnic Chinese population, same problem with the then Alfa 164. "9" in Chinese rhymes with the word "forever" or "long lasting" and that is a good thing. "4" however, rhymes with "die" or "death".
9-2, 9-3 are good names in Chinese, 9-5 and 9-7 are ok but not great. If they would name a 9-8 that would be great 8-).
When will the marketing guys ever learn ?
posted by 12.42.232...
Posts in this Thread:
- 9-4X, markP, Fri, 23 Apr 2004 09:46:14
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