I dunno, you're a marketing guy (me too) and it seems - Saab General Bulletin Board - Saabnet.com
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I dunno, you're a marketing guy (me too) and it seems
Posted by Noel [Email] (more from Noel) on Thu, 8 Jul 2004 05:50:46
In Reply to: I doubt this was a marketing decision... but weird, Scott Paterson [Profile/Gallery]
, Wed, 7 Jul 2004 16:17:58
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like this would most likely have come out of a marketing dept. But you may know some of the people at Saab so would have a different perspective.
They appear to plan on using the info partly for marketing purposes, maybe a little CRM, but if you are going to collect names of Saab owners, why not get all you can? The owner of a 1999 9-3 is a likely candidate for a 9-5 or 9-3SS, and someone in a 96 to 98 9000 is a potential 9-5 owner. It just seems that given how Saab owners tend to keep cars awhile, then get another Saab, that they'd want a bit more depth in their data. Be interesting to see what they do. I gave them my info and that I have a 9000, so we'll see.
n
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